We’re exposed to ads so regularly it’s impossible to keep count anymore. In fact, marketing experts reveal that the average...
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Why You Should Invest in Marketing Localization in 2023
Marketers are investing in marketing localization more than ever before, and this global trend isn’t going away anytime soon. This...
Read More The Grind of Localizing Taglines & Slogans
A slogan is the first thing that prospects associate your brand with. If you think translating “a sentence” or “a...
Read More How Localization Helped Rebuild South Africa
South Africa, a country torn by apartheid, has phoenixed over the last decade as a market worth exploring. In this...
Read More Can Natural Language Processing Boost Digital Marketing?
Does Natural Language Processing (NLP) sound complicated? That’s because it is. NLP is, in fact, a form of artificial intelligence...
Read More Top Trends Shaping the Translation Industry in 2022
The world is changing. That’s not new. What’s rather old-new is that the translation industry is also shapeshifting. We racked...
Read More Will Voice Translation Take Over the World? Where are the Humans?
The advances that translation technologies have made in the past five decades are massive. With Machine Translation (MT), AI, and...
Read More How Professional Website Translation Can Boost Your Brand
So, you own a website. Great, but is it accessible to international users? By “accessible”, we mean “localized”. The Covid-19...
Read More Is Machine Translation a Lucrative Solution? Where Have All the Humans Gone?
Machine translation vs human translation, the eternal divide… Is it really a question of which is best? Let’s dwell a...
Read More 5 Localization Trends to Look Out for in 2021
Will the new year bring any developments or modifications in this ever-changing world of languages and translation? In this article,...
Read More 3 Top Translation Trends to Look out for in 2019
Translation is an ever-growing industry. New trends are constantly impacting the field whether they are technology or internet-related. If you’re...
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