How to Localize your Ad Campaign – A Step-by-step Guide|
We’re exposed to ads so regularly it’s impossible to keep count anymore. In fact, marketing experts reveal that the average person is exposed to 4,000 to 10,000 in a single day! Let that simmer for a little bit.
Creating a truly memorable advertising campaign that turns heads and makes headlines is extremely rare – and when you’re expanding into foreign territory, the struggles inevitably magnify. You might be thinking “how do I speak to an audience I have no connection to?”. Worry not, as in this article we’ll explore all the different factors you need to consider when localizing your ad campaign, step-by-step.
Below are the 6 steps you need to take for an effective and memorable localized advertising campaign. But first, let’s consider why localizing your ads is always a good idea.
Should I localize my ad campaign?
You probably know the answer to this question from our side already, and that’s a resounding “YES!”. There is ample evidence to support the importance of localizing your ad campaign for guaranteeing success and the reason lies in the numbers.
A major payment solutions company that analysed the performance of localized ads in three major international markets (Germany, France, and Spain) by comparing them to their English counterparts, found that the localized campaigns outperformed the English campaign by 86%.
Ultimately, you can’t beat the effectiveness of a localized marketing campaign in global markets if your aim is to yield the best results possible.
1. Do research on your target market
How to make the research process easier:
2. Localize your ad copy
The language of your ad
The concept behind your ad
3. Localize your ad design
4. Align your design with the copy
5. Align your international ads with your website
6. Conduct quality assurance
Want to empower your localized ad campaign? Hire experts to do it for you.
Ads give you a limited space to showcase how your brand meets your target market’s needs, and you’ll need some creative magic to really make your message fly. An expert professional localization company, like Pangea, can remove all the guesswork and deliver impactful work for your localized marketing campaign in a timely fashion. Our services cover more than just localization, spanning market research, transcreation, graphic design localization, website localization, and QA testing, so we can take care of all steps outlined above for you.