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Tag: Marketing

Your Guide to eLearning Localization
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Your Guide to eLearning Localization

E-Learning has been gaining massive popularity due to its high accessibility, flexibility, and success rate. The covid-19 pandemic period (we’d...
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The Ultimate eLearning Translation and Localization Guide
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The Ultimate eLearning Translation and Localization Guide

eLearning has experienced a remarkable surge in popularity over the past few years, with its market value expected to skyrocket...
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Legal Translation and Localization – A Definitive Guide
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Legal Translation and Localization – A Definitive Guide

Relocating to a different country? Moving your business operations overseas? Whatever your specific situation, if you are in the process...
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Your Roadmap to a Successful Market Expansion Strategy
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Your Roadmap to a Successful Market Expansion Strategy

Market expansion strategies should not be a mere afterthought. As there’s a lot that goes into breaking to a new...
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8 Mind-Blowing Spanish Words That Defy English Translation
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8 Mind-Blowing Spanish Words That Defy English Translation

Translation is often complicated and far from straightforward, oftentimes due to the large number of expressions used by native speakers...
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What is Game Localization Testing in its 3 Most Basic Levels?
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What is Game Localization Testing in its 3 Most Basic Levels?

Skipping game localization testing is like launching a rocket without checking the fuel – it might get off the ground,...
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Game Translation & Localization – What’s the Difference?
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Game Translation & Localization – What’s the Difference?

To translate or localize your game? That is the question. Although game translation and localization may seem similar at first...
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The Last of Us Game Localization Review – the Good & the Bad
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The Last of Us Game Localization Review – the Good & the Bad

Few games tug at your heartstrings quite the same way as The Last of Us, even now, 10 years after...
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The Game Localization Process & 22 Tips to Make it Easier
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The Game Localization Process & 22 Tips to Make it Easier

Localizing your game to match your global players’ cultural, linguistic and regional expectations is a surefire way for you to...
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Game Translation and Localization – A Definitive Guide
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Game Translation and Localization – A Definitive Guide

Embarking on your game localization journey soon and want to know your way around the territory? You’re at the right...
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Top 4 Hardest Languages to Translate Between Any Pair
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Top 4 Hardest Languages to Translate Between Any Pair

Are you at the tender stage of translating your content and expanding your global reach, but struggle to find quality...
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Learning Languages with Gaming and The Implications for Game Creators
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Learning Languages with Gaming and The Implications for Game Creators

To play or not to play? That’s the big question that has been pondered for at least a couple of...
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6 Benefits of Hiring Native Speaker Translators
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6 Benefits of Hiring Native Speaker Translators

If there’s one thing that translation agencies frequently highlight, then that’s definitely their access to native-speaking translators of the target...
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How to Localize your Ad Campaign – A Step-by-step Guide
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How to Localize your Ad Campaign – A Step-by-step Guide

We’re exposed to ads so regularly it’s impossible to keep count anymore. In fact, marketing experts reveal that the average...
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Why You Should Invest in Marketing Localization in 2023
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Why You Should Invest in Marketing Localization in 2023

Marketers are investing in marketing localization more than ever before, and this global trend isn’t going away anytime soon. This...
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Popular Holiday Greetings in 4 of the World’s Most Spoken Languages
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Popular Holiday Greetings in 4 of the World’s Most Spoken Languages

What’s your favourite holiday of the year? If you’re anything like most people, it won’t take you that long before...
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The Bizarre Use of English in Japanese Advertising
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The Bizarre Use of English in Japanese Advertising

Have you ever wondered why Japanese advertisements have so much English content? If you walk through any major intersections in...
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Pokémon Part 02 – The Troubles of Localizing the Games
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Pokémon Part 02 – The Troubles of Localizing the Games

Translating Japanese games for English-speaking gamers isn’t a new endeavour. Some of today’s most significant, memorable and beloved adventures in...
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Pokémon Part 01 – The Meanings of Pokémon’s Names in Various Languages
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Pokémon Part 01 – The Meanings of Pokémon’s Names in Various Languages

Pokémon has been around for much longer than you think. The first generation of Pokémon games was released in 1996,...
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Some of the Most Humorous Video Game Translations
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Some of the Most Humorous Video Game Translations

Video game translations are meant to convert a video game’s script from one language to another while paying attention to...
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