Market Research

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Planning to enter a new market? Pangea Global has you covered. Our team of local marketers, copywriters, linguists and branding experts can help you scale and upgrade your offering and brand globally. We give you the lowdown on its culture, trends, internet usage, and consumer behaviour, whatever your target market. So you don’t have to worry about what works and what doesn’t.

Our brand & marketing research professionals will provide you with the tools and data-driven insights you need to make your mark across borders.

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Brand-focused market research

Put your best foot forward. Our bespoke market research programmes are designed to help you understand your customers and their needs and transform the way you go to market. Our mission is to provide comprehensive insight that brings your compelling story to life in your customers’ language.

In your clients’ shoes

Is your brand promise culturally acclimatised to your locale? We put ourselves in your clients’ shoes to help you bridge the communication gap between your brand promise and your overseas prospects. We develop a client-centric, culture-conscious approach to branding so you can achieve brand growth.

MARKET RESEARCH FOR STRATEGIC BRAND POSITIONING

Don’t know where to start? Whether you own an iGaming or a healthcare brand, our market research processes will help you make the right marketing and advertising decisions to scale and upgrade your offering to suit your target market.

Improving brand presence

We are committed to delivering excellence with every piece of content we

We know your target locale inside and out. This allows us to prepare a comprehensive market analysis to enable you to make informed branding decisions and propel your brand to the forefront of your target market.

Testing & succeeding

We walk the extra mile from ideation to experimentation to success. We conduct A/B testing of different copy versions and UI designs to determine what your audience best responds to before going all-in with localization.

Strategic planning

We compile, analyse and act upon the data and feedback we receive. Combining advanced CX analytics with brand-specific storytelling, we offer you the insights you need to make your next move confidently.

Web & mobile app optimisation

Gain insights into how users interact with your web and mobile apps and make improvements so you can offer them the experience they cannot get elsewhere. We test and analyse the impact of your products at every level.

Frequently Asked Questions & Answers

What is market research?

Market research is a type of survey focusing on a specific topic, product or service and collecting the most recent data and facts available. Companies use market research to determine consumer behaviour concerning a particular product or service, to improve their experience with it and understand where they position themselves in the market.

What is the purpose of market research?

Market research aims to determine the market need for a specific product or service. Companies use market research data to correctly understand their position in the market and when and where people buy similar products and services.

What are the types of market research?

There are three main types of market research: exploratory, descriptive and causal. Exploratory research uncovered the main aspects related to a particular situation.

Descriptive research focuses on quantitative data about a specific product or service. Customer surveys and close-ended questionnaires are typically used to direct decision-making and monitor change. Ultimately, causal research tests and predicts different hypotheses related to a specific product or service. For example, a company might want to test how a mere change of product packaging design would impact sales.

Used individually, none of these methods provides enough data to improve business acumen. To complete the picture, companies must also use descriptive and causal research methods to garner enough business intel before launching into a new market.

What types of market research services does Pangea Global offer?

At Pangea Global, we focus primarily on localization-related market research and QA testing, aiming to reveal a product or service’s adherence to the local cultural norms.

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