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Tag: digital marketing

Game Translation and Localization – A Definitive Guide
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Game Translation and Localization – A Definitive Guide

Embarking on your game localization journey soon and want to know your way around the territory? You’re at the right...
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Learning Languages with Gaming and The Implications for Game Creators
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Learning Languages with Gaming and The Implications for Game Creators

To play or not to play? That’s the big question that has been pondered for at least a couple of...
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How to Localize your Ad Campaign – A Step-by-step Guide
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How to Localize your Ad Campaign – A Step-by-step Guide

We’re exposed to ads so regularly it’s impossible to keep count anymore. In fact, marketing experts reveal that the average...
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Why You Should Invest in Marketing Localization in 2023
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Why You Should Invest in Marketing Localization in 2023

Marketers are investing in marketing localization more than ever before, and this global trend isn’t going away anytime soon. This...
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Popular Holiday Greetings in 4 of the World’s Most Spoken Languages
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Popular Holiday Greetings in 4 of the World’s Most Spoken Languages

What’s your favourite holiday of the year? If you’re anything like most people, it won’t take you that long before...
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The Bizarre Use of English in Japanese Advertising
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The Bizarre Use of English in Japanese Advertising

Have you ever wondered why Japanese advertisements have so much English content? If you walk through any major intersections in...
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The Grind of Localizing Taglines & Slogans 
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The Grind of Localizing Taglines & Slogans 

A slogan is the first thing that prospects associate your brand with. If you think translating “a sentence” or “a...
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Video Game Voice-over: Turning Up the Volume
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Video Game Voice-over: Turning Up the Volume

Remember Tetris? We must have all played it at least once when it hit the international market about 40 years...
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Should Pidgin English Be Classed As an Official Language?
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Should Pidgin English Be Classed As an Official Language?

The Oxford English Dictionary defines “Pidgin” as a language mixing lexical, grammatical, and phonematic features of two or more languages,...
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Disney: An APAC Localization Case Study
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Disney: An APAC Localization Case Study

Disney, a name that enchanted the childhood of generations, continues to amaze the showbiz world with its incredible ability to...
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How Localization Helped Rebuild South Africa
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How Localization Helped Rebuild South Africa

South Africa, a country torn by apartheid, has phoenixed over the last decade as a market worth exploring. In this...
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Is French Really the Language of Love?
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Is French Really the Language of Love?

For many, French is considered to be one of the most romantic languages in the world, where native speakers of...
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Why Does Media Localization Matter?
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Why Does Media Localization Matter?

Touted as an intrinsic part of worldwide brand promotion, “localization” applies to all activities involving interaction with international users. But...
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Is SEO a Creativity Killer? The Toils and Tribulations of Searchability and Readership
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Is SEO a Creativity Killer? The Toils and Tribulations of Searchability and Readership

How can you marry creativity and SEO? Where does the rigidity of SEO end? Can they coexist in a single...
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Can Natural Language Processing Boost Digital Marketing?
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Can Natural Language Processing Boost Digital Marketing?

Does Natural Language Processing (NLP) sound complicated? That’s because it is. NLP is, in fact, a form of artificial intelligence...
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