Marketing & SEO
Marketing & SEO
Marketing & SEO
How to Localize your Ad Campaign – A Step-by-step Guide
We’re exposed to ads so regularly it’s impossible to keep count anymore. In fact, marketing experts reveal that the average person is exposed to 4,000 to 10,000 in a single day! Let…
Marketing & SEO
The Bizarre Use of English in Japanese Advertising
Marketing & SEO
The Grind of Localizing Taglines & Slogans
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All articles
How to Localize your Ad Campaign – A Step-by-step Guide
We’re exposed to ads so regularly it’s impossible to keep count anymore. In fact, marketing experts reveal that the average person is…
Why You Should Invest in Marketing Localization in 2023
Marketers are investing in marketing localization more than ever before, and this global trend isn’t going away anytime soon. This means they’re…
The Bizarre Use of English in Japanese Advertising
Have you ever wondered why Japanese advertisements have so much English content? If you walk through any major intersections in Tokyo, you…
The Grind of Localizing Taglines & Slogans
A slogan is the first thing that prospects associate your brand with. If you think translating “a sentence” or “a few words”…
Chinese Marketing Translation: How to Do It Right
If there is one market that poses the greatest challenges to translation and localization, it is China. When marketing to China, most…
Content Marketing: Something You Could Learn from Hackers
An image is worth more than a thousand words, they say. Then why do we need content? And what on earth is…
Is SEO a Creativity Killer? The Toils and Tribulations of Searchability and Readership
How can you marry creativity and SEO? Where does the rigidity of SEO end? Can they coexist in a single piece of…
Can Natural Language Processing Boost Digital Marketing?
Does Natural Language Processing (NLP) sound complicated? That’s because it is. NLP is, in fact, a form of artificial intelligence (AI), which…
Can WordPress Translation Plugins Boost SEO Ranking?
The benefits of translation for marketing are undeniable. Translation enables you to expand your outreach and attract new users to your website.…
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