What springs to mind when you hear “ribbit”? If you are a native English speaker, it’ll likely conjure up an...
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Tag: Advertising
By Anastasia Dimitriadou
By Anastasia Dimitriadou
Video Game Voice Over: Turning Up the Volume
Remember Tetris? Did you know it’s been around 40 years since the game was initially released? This gaming classic and...
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By Anastasia Dimitriadou
Learning Languages with Gaming and The Implications for Game Creators
To play or not to play? That’s the big question that has been pondered for at least a couple of...
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By Anastasia Dimitriadou
Languages
Marketing Translation
Multilingual
Pangea
SEO
Translation
Translation Technology
Translators
How to Localize your Ad Campaign – A Step-by-step Guide
We’re exposed to ads so regularly it’s impossible to keep count anymore. In fact, marketing experts reveal that the average...
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By Fares Zoghlami
A List of Generational Slang Words and Phrases – X, Y and Z
There is a moment that all of us dread when in a conversation with someone younger, and they say a...
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By Dana Ungureanu
The Grind of Localizing Taglines & Slogans
A slogan is the first thing that prospects associate your brand with. If you think translating “a sentence” or “a...
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By Jack Muscutt
What Are the Factors Determining the Cost of Translation?
When searching around for the best translation service, there are a number of factors you need to consider before you...
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By Dana Ungureanu
Should Pidgin English Be Classed As an Official Language?
The Oxford English Dictionary defines “Pidgin” as a language mixing lexical, grammatical, and phonematic features of two or more languages,...
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By Dana Ungureanu
Disney: An APAC Localization Case Study
Disney, a name that enchanted the childhood of generations, continues to amaze the showbiz world with its incredible ability to...
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By Dana Ungureanu
How Localization Helped Rebuild South Africa
South Africa, a country torn by apartheid, has phoenixed over the last decade as a market worth exploring. In this...
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By Dana Ungureanu
4 SEO Tips For Your Multilingual Website
Your website is the first point of contact your international audience has with your business. Setting up your website for...
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By Dana Ungureanu
How to Build a Knock-out Localization Strategy
How ‘local’ are you? How ‘local’ is local enough? That’s what you’re just about to find out. Carried away by...
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By Dana Ungureanu
What You Need to Know About Sports Betting Localization
Sport plays an integral part in every culture. It stirs passion, inspires, and connects people. Sports betting is no exception....
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By Dana Ungureanu
Get Your Game On with Online Casino Localization
That feeling you get when you start rolling compares to nothing. Online casino localization is the way to go if...
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By Dana Ungureanu
Why Do You Need Game Localization Services?
Remember Mario? The .com boom ushered in a new era for the entertainment and gaming industries. Dating back to the...
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By Dana Ungureanu
5 Ways Localization Can Get You Out of the Multicultural Maze
“Curiouser and curiouser,” said Alice… As she slides down the rabbit hole, Lewis Carroll’s heroine grows and shrinks several times,...
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By Dana Ungureanu
How Do You Translate Emotion?
Fear not; this is not a comparative linguistics study, translation theory, or psychology. It’s in-between… and maybe a little bit...
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By Angela Stephanou
5 Tips for Your Localization Strategy
Planning on taking your brand overseas? Want to test your product or service in new, global markets? If you’re wondering...
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By Carolane de Palmas
Shocking Translation Fails in Advertising
Knowing your market from A to Z is a common challenge that most businesses face today. It can lead to...
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By Angela Stephanou
When Translation Goes Wrong
Translation isn’t as simple as many assume. It’s not just a matter of changing each word from the source text...
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