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Tag: Advertising

A List of Generational Slang Words and Phrases – X, Y and Z
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A List of Generational Slang Words and Phrases – X, Y and Z

There is a moment that all of us dread when in a conversation with someone younger, and they say a...
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The Grind of Localizing Taglines & Slogans 
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The Grind of Localizing Taglines & Slogans 

A slogan is the first thing that prospects associate your brand with. If you think translating “a sentence” or “a...
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What Are the Factors Determining the Cost of Translation?
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What Are the Factors Determining the Cost of Translation?

When searching around for the best translation service, there are a number of factors you need to consider before you...
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Video Game Voice-over: Turning Up the Volume
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Video Game Voice-over: Turning Up the Volume

Remember Tetris? We must have all played it at least once when it hit the international market about 40 years...
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Should Pidgin English Be Classed As an Official Language?
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Should Pidgin English Be Classed As an Official Language?

The Oxford English Dictionary defines “Pidgin” as a language mixing lexical, grammatical, and phonematic features of two or more languages,...
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Disney: An APAC Localization Case Study
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Disney: An APAC Localization Case Study

Disney, a name that enchanted the childhood of generations, continues to amaze the showbiz world with its incredible ability to...
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How Localization Helped Rebuild South Africa
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How Localization Helped Rebuild South Africa

South Africa, a country torn by apartheid, has phoenixed over the last decade as a market worth exploring. In this...
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4 SEO Tips For Your Multilingual Website
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4 SEO Tips For Your Multilingual Website

Your website is the first point of contact your international audience has with your business. Setting up your website for...
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How to Build a Knock-out Localization Strategy
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How to Build a Knock-out Localization Strategy

How ‘local’ are you? How ‘local’ is local enough? That’s what you’re just about to find out. Carried away by...
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What You Need to Know About Sports Betting Localization
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What You Need to Know About Sports Betting Localization

Sport plays an integral part in every culture. It stirs passion, inspires, and connects people. Sports betting is no exception....
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Get Your Game On with Online Casino Localization
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Get Your Game On with Online Casino Localization

That feeling you get when you start rolling compares to nothing. Online casino localization is the way to go if...
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Why Do You Need Game Localization Services?
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Why Do You Need Game Localization Services?

Remember Mario? The .com boom ushered in a new era for the entertainment and gaming industries. Dating back to the...
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5 Ways Localization Can Get You Out of the Multicultural Maze
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5 Ways Localization Can Get You Out of the Multicultural Maze

“Curiouser and curiouser,” said Alice… As she slides down the rabbit hole, Lewis Carroll’s heroine grows and shrinks several times,...
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How Do You Translate Emotion?
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How Do You Translate Emotion?

Fear not; this is not a comparative linguistics study, translation theory, or psychology. It’s in-between… and maybe a little bit...
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5 Tips for Your Localization Strategy
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5 Tips for Your Localization Strategy

Planning on taking your brand overseas? Want to test your product or service in new, global markets? If you’re wondering...
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Shocking Translation Fails in Advertising
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Shocking Translation Fails in Advertising

Knowing your market from A to Z is a common challenge that most businesses face today. It can lead to...
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When Translation Goes Wrong
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When Translation Goes Wrong

Translation isn’t as simple as many assume. It’s not just a matter of changing each word from the source text...
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