There is a moment that all of us dread when in a conversation with someone younger, and they say a...
Read More Tag: Advertising
By Dana Ungureanu
The Grind of Localizing Taglines & Slogans
A slogan is the first thing that prospects associate your brand with. If you think translating “a sentence” or “a...
Read More 
By Jack Muscutt
What Are the Factors Determining the Cost of Translation?
When searching around for the best translation service, there are a number of factors you need to consider before you...
Read More 
By Dana Ungureanu
Video Game Voice-over: Turning Up the Volume
Remember Tetris? We must have all played it at least once when it hit the international market about 40 years...
Read More 
By Dana Ungureanu
Should Pidgin English Be Classed As an Official Language?
The Oxford English Dictionary defines “Pidgin” as a language mixing lexical, grammatical, and phonematic features of two or more languages,...
Read More 
By Dana Ungureanu
Disney: An APAC Localization Case Study
Disney, a name that enchanted the childhood of generations, continues to amaze the showbiz world with its incredible ability to...
Read More 
By Dana Ungureanu
How Localization Helped Rebuild South Africa
South Africa, a country torn by apartheid, has phoenixed over the last decade as a market worth exploring. In this...
Read More 
By Dana Ungureanu
4 SEO Tips For Your Multilingual Website
Your website is the first point of contact your international audience has with your business. Setting up your website for...
Read More 
By Dana Ungureanu
How to Build a Knock-out Localization Strategy
How ‘local’ are you? How ‘local’ is local enough? That’s what you’re just about to find out. Carried away by...
Read More 
By Dana Ungureanu
What You Need to Know About Sports Betting Localization
Sport plays an integral part in every culture. It stirs passion, inspires, and connects people. Sports betting is no exception....
Read More 
By Dana Ungureanu
Get Your Game On with Online Casino Localization
That feeling you get when you start rolling compares to nothing. Online casino localization is the way to go if...
Read More 
By Dana Ungureanu
Why Do You Need Game Localization Services?
Remember Mario? The .com boom ushered in a new era for the entertainment and gaming industries. Dating back to the...
Read More 
By Dana Ungureanu
5 Ways Localization Can Get You Out of the Multicultural Maze
“Curiouser and curiouser,” said Alice… As she slides down the rabbit hole, Lewis Carroll’s heroine grows and shrinks several times,...
Read More 
By Dana Ungureanu
How Do You Translate Emotion?
Fear not; this is not a comparative linguistics study, translation theory, or psychology. It’s in-between… and maybe a little bit...
Read More 
By Angela Stephanou
5 Tips for Your Localization Strategy
Planning on taking your brand overseas? Want to test your product or service in new, global markets? If you’re wondering...
Read More 
By Carolane de Palmas
Shocking Translation Fails in Advertising
Knowing your market from A to Z is a common challenge that most businesses face today. It can lead to...
Read More 
By Angela Stephanou
When Translation Goes Wrong
Translation isn’t as simple as many assume. It’s not just a matter of changing each word from the source text...
Read More Recent Posts
The Future of eLearning and What to Expect in 2023 and BeyondDecember 6, 2022- How Netflix’s 1899 Masterfully Conveys European LanguagesNovember 29, 2022
- Woolseyisms and the Difficulties of Localizing Japanese Role-Playing GamesNovember 22, 2022
- Film Titles That Hilariously Got Lost in TranslationNovember 15, 2022
- A Brief History of Revived Languages – From Hebrew to WampanoagNovember 8, 2022
- A List of Generational Slang Words and Phrases – X, Y and ZOctober 25, 2022
- Understanding the Generational Divide – Its Impact on SlangOctober 18, 2022
- Why humour is so hard to translateOctober 11, 2022
