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Tag: Advertising

How Do You Translate Emotion?
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How Do You Translate Emotion?

Fear not; this is not a comparative linguistics study, translation theory, or psychology. It’s in-between… and maybe a little bit...
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5 Tips for Your Localization Strategy
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5 Tips for Your Localization Strategy

Planning on taking your brand overseas? Want to test your product or service in new, global markets? If you’re wondering...
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Shocking Translation Fails in Advertising
Translation

Shocking Translation Fails in Advertising

Knowing your market from A to Z is a common challenge that most businesses face today. It can lead to...
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When Translation Goes Wrong
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When Translation Goes Wrong

Translation isn’t as simple as many assume. It’s not just a matter of changing each word from the source text...
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