Disney, a name that enchanted the childhood of generations, continues to amaze the showbiz world with its incredible ability to...
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Tag: Advertising
By Dana Ungureanu
How Localization Helped Rebuild South Africa
South Africa, a country torn by apartheid, has phoenixed over the last decade as a market worth exploring. In this...
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By Dana Ungureanu
4 SEO Tips For Your Multilingual Website
Your website is the first point of contact your international audience has with your business. Setting up your website for...
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By Dana Ungureanu
How to Build a Knock-out Localization Strategy
How ‘local’ are you? How ‘local’ is local enough? That’s what you’re just about to find out. Carried away by...
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By Dana Ungureanu
What You Need to Know About Sports Betting Localization
Sport plays an integral part in every culture. It stirs passion, inspires, and connects people. Sports betting is no exception....
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By Dana Ungureanu
Get Your Game On with Online Casino Localization
That feeling you get when you start rolling compares to nothing. Online casino localization is the way to go if...
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By Dana Ungureanu
Why Do You Need Game Localization Services?
Remember Mario? The .com boom ushered in a new era for the entertainment and gaming industries. Dating back to the...
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By Dana Ungureanu
5 Ways Localization Can Get You Out of the Multicultural Maze
“Curiouser and curiouser,” said Alice… As she slides down the rabbit hole, Lewis Carroll’s heroine grows and shrinks several times,...
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By Dana Ungureanu
How Do You Translate Emotion?
Fear not; this is not a comparative linguistics study, translation theory, or psychology. It’s in-between… and maybe a little bit...
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By Angela Stephanou
5 Tips for Your Localization Strategy
Planning on taking your brand overseas? Want to test your product or service in new, global markets? If you’re wondering...
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By Carolane de Palmas
Shocking Translation Fails in Advertising
Knowing your market from A to Z is a common challenge that most businesses face today. It can lead to...
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By Angela Stephanou
When Translation Goes Wrong
Translation isn’t as simple as many assume. It’s not just a matter of changing each word from the source text...
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