If there’s one thing that translation agencies frequently highlight, then that’s definitely their access to native-speaking translators of the target...
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Tag: Cultures
By Anastasia Dimitriadou
By Anastasia Dimitriadou
How to Localize your Ad Campaign – A Step-by-step Guide
We’re exposed to ads so regularly it’s impossible to keep count anymore. In fact, marketing experts reveal that the average...
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By Anastasia Dimitriadou
Why You Should Invest in Marketing Localization in 2023
Marketers are investing in marketing localization more than ever before, and this global trend isn’t going away anytime soon. This...
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By Anastasia Dimitriadou
Popular Holiday Greetings in 4 of the World’s Most Spoken Languages
What’s your favourite holiday of the year? If you’re anything like most people, it won’t take you that long before...
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By Fares Zoghlami
The Bizarre Use of English in Japanese Advertising
Have you ever wondered why Japanese advertisements have so much English content? If you walk through any major intersections in...
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By Fares Zoghlami
How Netflix’s 1899 Masterfully Conveys European Languages
Netflix was sitting on top of a gold mine when its series Dark debuted in 2017. The streaming giant’s first...
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By Fares Zoghlami
Woolseyisms and the Difficulties of Localizing Japanese Role-Playing Games
It’s easy to become emotionally attached to the characters and stories in video games. However, we often forget that the...
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By Fares Zoghlami
A Brief History of Revived Languages – From Hebrew to Wampanoag
A revived language is one whose speakers, having experienced near or permanent language extinction as either a verbal or written...
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By Fares Zoghlami
Understanding the Generational Divide – Its Impact on Slang
In a world where generational labels like “Ok, Boomer” and “Parennials” are being thrown around and becoming normalized more than...
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By Aglaia Xeni
Why humour is so hard to translate
What is really humour? Many linguists and scholars have tried to give a concrete definition of humour. However, it seems...
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By Fares Zoghlami
A Brief History of Conlangs and Their Uses in Pop Culture
When you were a child, did you ever come up with your own language to discuss secret playground topics with...
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By Dana Ungureanu
The Best Words That Shakespeare Invented
Ever wondered why William Shakespeare is the greatest inventor of all time? He invented the English language. Almost. Few people...
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By Fares Zoghlami
Pokémon Part 02 – The Troubles of Localizing the Games
Translating Japanese games for English-speaking gamers isn’t a new endeavour. Some of today’s most significant, memorable and beloved adventures in...
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By Fares Zoghlami
Alphabets – A Journey Through Written Communication
The modern-day Latin alphabet sits among the other 293 writing systems currently used in our world today. Each one is...
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By Dana Ungureanu
The Grind of Localizing Taglines & Slogans
A slogan is the first thing that prospects associate your brand with. If you think translating “a sentence” or “a...
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By Jack Muscutt
What Are the Factors Determining the Cost of Translation?
When searching around for the best translation service, there are a number of factors you need to consider before you...
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By Dana Ungureanu
Should Pidgin English Be Classed As an Official Language?
The Oxford English Dictionary defines “Pidgin” as a language mixing lexical, grammatical, and phonematic features of two or more languages,...
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By Dana Ungureanu
Disney: An APAC Localization Case Study
Disney, a name that enchanted the childhood of generations, continues to amaze the showbiz world with its incredible ability to...
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By Dana Ungureanu
How Localization Helped Rebuild South Africa
South Africa, a country torn by apartheid, has phoenixed over the last decade as a market worth exploring. In this...
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By Jack Muscutt
Is French Really the Language of Love?
For many, French is considered to be one of the most romantic languages in the world, where native speakers of...
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