Marketers are investing in marketing localization more than ever before, and this global trend isn’t going away anytime soon. This...
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Tag: Cultures
By Anastasia Dimitriadou
Popular Holiday Greetings in 4 of the World’s Most Spoken Languages
What’s your favourite holiday of the year? If you’re anything like most people, it won’t take you that long before...
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By Fares Zoghlami
The Bizarre Use of English in Japanese Advertising
Have you ever wondered why Japanese advertisements have so much English content? If you walk through any major intersections in...
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By Fares Zoghlami
How Netflix’s 1899 Masterfully Conveys European Languages
Netflix was sitting on top of a gold mine when its series Dark debuted in 2017. The streaming giant’s first...
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By Fares Zoghlami
Woolseyisms and the Difficulties of Localizing Japanese Role-Playing Games
It’s easy to become emotionally attached to the characters and stories in video games. However, we often forget that the...
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By Fares Zoghlami
A Brief History of Revived Languages – From Hebrew to Wampanoag
A revived language is one whose speakers, having experienced near or permanent language extinction as either a verbal or written...
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By Fares Zoghlami
A List of Generational Slang Words and Phrases – X, Y and Z
There is a moment that all of us dread when in a conversation with someone younger, and they say a...
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By Fares Zoghlami
Understanding the Generational Divide – Its Impact on Slang
In a world where generational labels like “Ok, Boomer” and “Parennials” are being thrown around and becoming normalized more than...
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By Aglaia Xeni
Why humour is so hard to translate
What is really humour? Many linguists and scholars have tried to give a concrete definition of humour. However, it seems...
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By Fares Zoghlami
A Brief History of Conlangs and Their Uses in Pop Culture
When you were a child, did you ever come up with your own language to discuss secret playground topics with...
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By Dana Ungureanu
The Best Words That Shakespeare Invented
Ever wondered why William Shakespeare is the greatest inventor of all time? He invented the English language. Almost. Few people...
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By Fares Zoghlami
Pokémon Part 02 – The Troubles of Localizing the Games
Translating Japanese games for English-speaking gamers isn’t a new endeavour. Some of today’s most significant, memorable and beloved adventures in...
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By Fares Zoghlami
Alphabets – A Journey Through Written Communication
The modern-day Latin alphabet sits among the other 293 writing systems currently used in our world today. Each one is...
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By Dana Ungureanu
The Grind of Localizing Taglines & Slogans
A slogan is the first thing that prospects associate your brand with. If you think translating “a sentence” or “a...
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By Jack Muscutt
What Are the Factors Determining the Cost of Translation?
When searching around for the best translation service, there are a number of factors you need to consider before you...
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By Dana Ungureanu
Should Pidgin English Be Classed As an Official Language?
The Oxford English Dictionary defines “Pidgin” as a language mixing lexical, grammatical, and phonematic features of two or more languages,...
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By Dana Ungureanu
Disney: An APAC Localization Case Study
Disney, a name that enchanted the childhood of generations, continues to amaze the showbiz world with its incredible ability to...
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By Dana Ungureanu
How Localization Helped Rebuild South Africa
South Africa, a country torn by apartheid, has phoenixed over the last decade as a market worth exploring. In this...
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By Jack Muscutt
Is French Really the Language of Love?
For many, French is considered to be one of the most romantic languages in the world, where native speakers of...
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By Dana Ungureanu
The Grind of Arabic Localization, or Maybe Not!
Arabic has a rich history, having undergone countless changes in the course of time. Some of these transformations date back...
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