Touted as an intrinsic part of worldwide brand promotion, “localization” applies to all activities involving interaction with international users. But...
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Tag: digital marketing
By Dana Ungureanu
By Anastasia Dimitriadou
Video Game Voice Over: Turning Up the Volume
Remember Tetris? Did you know the game was first released back in 1984 – more than four decades ago? This...
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By Fares Zoghlami
Selecting Your Localization Partner: A Comprehensive Guide
Selecting Your Localization Partner: A Comprehensive Guide In video game development, the art of localisation ventures far beyond mere text...
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By Fares Zoghlami
From Translation to Transformation: The Power of Localization in Global Expansion
In indie gaming, developers distinguish themselves through creativity and the profound narratives they weave. However, the journey from a local...
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By Romi Shinitzky
The Next Frontier in Localization: Adapting to a Changing Global Landscape
Localisation is not just a step in the process of global expansion; it’s the bridge that connects your product or...
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By Romi Shinitzky
Bridging Worlds: How Translation Services Transform Top 10 Industries
Professional translation services stand at the forefront of a communication revolution, ensuring businesses, healthcare providers, educators, and legal professionals can...
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By Romi Shinitzky
Unravelling the Complexities of Financial Translation and Localization: A Necessity for Global Business Success
In today’s global economy, finance transcends national boundaries, encompassing diverse continents, cultures, and languages. As businesses and financial entities navigate...
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By Brett Chatz
Mastering the Art of Game Localization in the Asian Market
Entering the Asian Gaming Market: Landing on a Different Planet, Not Just Another Continent Entering the Asian gaming market is...
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By Anastasia Dimitriadou
The Game Localization Process & 22 Tips to Make it Easier
Localizing your game to match your global players’ cultural, linguistic and regional expectations is a surefire way for you to...
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By Anastasia Dimitriadou
Game Translation and Localization – A Definitive Guide
Embarking on your game localization journey soon and want to know your way around the territory? You’re at the right...
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By Anastasia Dimitriadou
Learning Languages with Gaming and The Implications for Game Creators
To play or not to play? That’s the big question that has been pondered for at least a couple of...
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By Anastasia Dimitriadou
How to Localize your Ad Campaign – A Step-by-step Guide
We’re exposed to ads so regularly it’s impossible to keep count anymore. In fact, marketing experts reveal that the average...
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By Anastasia Dimitriadou
Why You Should Invest in Marketing Localization in 2023
Marketers are investing in marketing localization more than ever before, and this global trend isn’t going away anytime soon. This...
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By Anastasia Dimitriadou
Popular Holiday Greetings in 4 of the World’s Most Spoken Languages
What’s your favourite holiday of the year? If you’re anything like most people, it won’t take you that long before...
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By Fares Zoghlami
The Bizarre Use of English in Japanese Advertising
Have you ever wondered why Japanese advertisements have so much English content? If you walk through any major intersections in...
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By Dana Ungureanu
The Grind of Localizing Taglines & Slogans
A slogan is the first thing that prospects associate your brand with. If you think translating “a sentence” or “a...
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By Dana Ungureanu
Should Pidgin English Be Classed As an Official Language?
The Oxford English Dictionary defines “Pidgin” as a language mixing lexical, grammatical, and phonematic features of two or more languages,...
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By Dana Ungureanu
Disney: An APAC Localization Case Study
Disney, a name that enchanted the childhood of generations, continues to amaze the showbiz world with its incredible ability to...
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By Dana Ungureanu
How Localization Helped Rebuild South Africa
South Africa, a country torn by apartheid, has phoenixed over the last decade as a market worth exploring. In this...
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By Jack Muscutt
Is French Really the Language of Love?
For many, French is considered to be one of the most romantic languages in the world, where native speakers of...
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