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Tag: Marketing

How to Localize your Ad Campaign – A Step-by-step Guide
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How to Localize your Ad Campaign – A Step-by-step Guide

We’re exposed to ads so regularly it’s impossible to keep count anymore. In fact, marketing experts reveal that the average...
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Why You Should Invest in Marketing Localization in 2023
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Why You Should Invest in Marketing Localization in 2023

Marketers are investing in marketing localization more than ever before, and this global trend isn’t going away anytime soon. This...
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Popular Holiday Greetings in 4 of the World’s Most Spoken Languages
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Popular Holiday Greetings in 4 of the World’s Most Spoken Languages

What’s your favourite holiday of the year? If you’re anything like most people, it won’t take you that long before...
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The Bizarre Use of English in Japanese Advertising
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The Bizarre Use of English in Japanese Advertising

Have you ever wondered why Japanese advertisements have so much English content? If you walk through any major intersections in...
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Pokémon Part 02 – The Troubles of Localizing the Games
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Pokémon Part 02 – The Troubles of Localizing the Games

Translating Japanese games for English-speaking gamers isn’t a new endeavour. Some of today’s most significant, memorable and beloved adventures in...
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Pokémon Part 01 – The Meanings of Pokémon’s Names in Various Languages
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Pokémon Part 01 – The Meanings of Pokémon’s Names in Various Languages

Pokémon has been around for much longer than you think. The first generation of Pokémon games was released in 1996,...
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Some of the Most Humorous Video Game Translations
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Some of the Most Humorous Video Game Translations

Video game translations are meant to convert a video game’s script from one language to another while paying attention to...
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Translating Comic Books – Borderless Storytelling
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Translating Comic Books – Borderless Storytelling

With the current globalization of comics, there is an increased demand for countries to translate their local comics to other...
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Software Localization Do’s and Don’ts
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Software Localization Do’s and Don’ts

We live in the digital era. With AI, web, mobile apps, and DApps becoming almost indispensable to our daily life,...
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Chinese Marketing Translation: How to Do It Right
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Chinese Marketing Translation: How to Do It Right

If there is one market that poses the greatest challenges to translation and localization, it is China. When marketing to...
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30+ Quirky British Slang Phrases that Confuse Americans
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30+ Quirky British Slang Phrases that Confuse Americans

Who says only Brits get annoyed at the sound of certain American words or phrases? British English can every so...
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Top Americanisms the British Find Annoying
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Top Americanisms the British Find Annoying

Contemporary, modern-day UK English has come on a long journey to get to where it is today, having been influenced...
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The 5 Best Translation Apps in 2022
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The 5 Best Translation Apps in 2022

As the world begins to recover from the pandemic, international travel is now firmly back on the agenda for many...
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Discovering the Top French Phrases Used in English
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Discovering the Top French Phrases Used in English

It is the world’s most commonly spoken language, but did you know that nearly 30% of all the words in...
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Discovering the Words of the Year
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Discovering the Words of the Year

Each year brings with it fresh opportunities and new challenges, as we look to build on the progress made –...
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Why Does Media Localization Matter?
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Why Does Media Localization Matter?

Touted as an intrinsic part of worldwide brand promotion, “localization” applies to all activities involving interaction with international users. But...
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10 Reasons Why You Need to Localize
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10 Reasons Why You Need to Localize

Your website is your “face” across borders, the first point of contact between your clients and your brand. In addition...
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Localize Your Web App in 7 Steps
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Localize Your Web App in 7 Steps

Decided that it’s time to set foot in another region? Is your business eager to enter a new market? That’s...
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Why Your Content Should Be Translation-Friendly
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Why Your Content Should Be Translation-Friendly

Is your content translation-friendly? Before you judge any translation, it may be worth playing a Jekyll-and-Hyde game. Yes, put yourself...
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Top 10 Languages Used in Business
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Top 10 Languages Used in Business

Got your eyes on the global market? Want to expand your product or service to overseas buyers? Before you head...
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