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Category: Marketing Translation

How Do You Translate Emotion?
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How Do You Translate Emotion?

Fear not; this is not a comparative linguistics study, translation theory, or psychology. It’s in-between… and maybe a little bit...
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Marketing Transcreation Starts Where Translation and Copywriting Meet
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Marketing Transcreation Starts Where Translation and Copywriting Meet

At the confluence of two worlds – translation and copywriting – transcreation plays a pivotal role in marketing. When launching...
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4 Expert Tips on Medical Device Translation
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4 Expert Tips on Medical Device Translation

Medical translation is one of the critical fields in medicine that has proven to be valuable over time. It entails...
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Video Translation from A to Z
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Video Translation from A to Z

With over 4 billion internet users globally, online video content happens to be the most effective marketing tool. Statistics show...
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Localization & Transcreation in Video Gaming
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Localization & Transcreation in Video Gaming

Video games are considered one of the largest and fast-growing digital industries in the world. Video gaming has grown to...
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How Professional Website Translation Can Boost Your Brand
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How Professional Website Translation Can Boost Your Brand

So, you own a website. Great, but is it accessible to international users? By “accessible”, we mean “localized”. The Covid-19...
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Popular Spanish Dialects You Should Know
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Popular Spanish Dialects You Should Know

With 460 million native speakers Spanish is officially the second most popular language in the world. While you may assume...
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Why eCommerce Localization Matters
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Why eCommerce Localization Matters

By bringing consumers and vendors closer than ever, eCommerce is an intrinsic part of global business. According to Statista, online...
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3 Reasons to Say ‘Yes’ to Translation Outsourcing
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3 Reasons to Say ‘Yes’ to Translation Outsourcing

‘Should you outsource translation work or not?’ This is the Hamletian question every business owner asks themselves (perhaps even you)....
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Is Machine Translation a Lucrative Solution? Where Have All the Humans Gone?
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Is Machine Translation a Lucrative Solution? Where Have All the Humans Gone?

Machine translation vs human translation, the eternal divide… Is it really a question of which is best? Let’s dwell a...
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Why Your Content Should Be Translation-Friendly
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Why Your Content Should Be Translation-Friendly

Is your content translation-friendly? Before you judge any translation, it may be worth playing a Jekyll-and-Hyde game. Yes, put yourself...
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Top 10 Languages Used in Business
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Top 10 Languages Used in Business

Got your eyes on the global market? Want to expand your product or service to overseas buyers? Before you head...
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Facts Don’t Lie – Why Localization is Key for Global Business Success
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Facts Don’t Lie – Why Localization is Key for Global Business Success

In this digital era, businesses need to understand the significance of translating and localizing their services or products for different...
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Top 5 Trends in Localization to Look out for in 2020
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Top 5 Trends in Localization to Look out for in 2020

Not only did January 2020 bring in a new and exciting year, but a whole new decade, too. And with...
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Top 5 ICO Marketing Materials to Translate
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Top 5 ICO Marketing Materials to Translate

ICOs, or Initial Coin Offerings, have become one of the most popular ways to finance projects based on cryptocurrencies in...
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When Translation Goes Wrong
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When Translation Goes Wrong

Translation isn’t as simple as many assume. It’s not just a matter of changing each word from the source text...
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