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Category: Marketing Translation

6 eLearning Localization Best Practices You Should Follow for Success
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6 eLearning Localization Best Practices You Should Follow for Success

With a successful eLearning localization strategy in place, you can expand your course’s reach to hundreds, if not thousands, more...
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Expert Legal Translators – Your Top 3 Reasons for Hiring One
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Expert Legal Translators – Your Top 3 Reasons for Hiring One

Do you want to feel more confident in your new business expansion endeavours? There are two things you’re concerned with...
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The Ultimate eLearning Translation and Localization Guide
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The Ultimate eLearning Translation and Localization Guide

eLearning has experienced a remarkable surge in popularity over the past few years, with its market value expected to skyrocket...
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Legal Translation and Localization – A Definitive Guide
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Legal Translation and Localization – A Definitive Guide

Relocating to a different country? Moving your business operations overseas? Whatever your specific situation, if you are in the process...
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Your Roadmap to a Successful Market Expansion Strategy
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Your Roadmap to a Successful Market Expansion Strategy

Market expansion strategies should not be a mere afterthought. As there’s a lot that goes into breaking to a new...
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How to Choose the Best Translation Agency – 5 Points to Consider
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How to Choose the Best Translation Agency – 5 Points to Consider

With so many companies offering translation and localization services currently on the market, choosing the translation agency that matches your...
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ChatGPT’s translation strengths & limitations
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ChatGPT’s translation strengths & limitations

Contemplating whether ChatGPT could be your new translation and localization companion? Amongst the various hot machine translation options available in...
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Localization and Transcreation in Video Gaming
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Localization and Transcreation in Video Gaming

Gaming localization and transcreation have played a huge role in shaping up the gaming industry into the massive, multi-million-dollar sector...
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Do You Need to Be a Gamer to Translate Video Game Copy?
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Do You Need to Be a Gamer to Translate Video Game Copy?

Video games come in various shapes and forms, each with its own particularities and subtleties. Some test your strategic thinking...
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Video Game Voice Over: Turning Up the Volume
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Video Game Voice Over: Turning Up the Volume

Remember Tetris? Did you know it’s been around 40 years since the game was initially released? This gaming classic and...
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Top 4 Hardest Languages to Translate Between Any Pair
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Top 4 Hardest Languages to Translate Between Any Pair

Are you at the tender stage of translating your content and expanding your global reach, but struggle to find quality...
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6 Benefits of Hiring Native Speaker Translators
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6 Benefits of Hiring Native Speaker Translators

If there’s one thing that translation agencies frequently highlight, then that’s definitely their access to native-speaking translators of the target...
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How to Localize your Ad Campaign – A Step-by-step Guide
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How to Localize your Ad Campaign – A Step-by-step Guide

We’re exposed to ads so regularly it’s impossible to keep count anymore. In fact, marketing experts reveal that the average...
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Why You Should Invest in Marketing Localization in 2023
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Why You Should Invest in Marketing Localization in 2023

Marketers are investing in marketing localization more than ever before, and this global trend isn’t going away anytime soon. This...
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Popular Holiday Greetings in 4 of the World’s Most Spoken Languages
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Popular Holiday Greetings in 4 of the World’s Most Spoken Languages

What’s your favourite holiday of the year? If you’re anything like most people, it won’t take you that long before...
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The Bizarre Use of English in Japanese Advertising
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The Bizarre Use of English in Japanese Advertising

Have you ever wondered why Japanese advertisements have so much English content? If you walk through any major intersections in...
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The Future of eLearning and What to Expect in 2023 and Beyond
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The Future of eLearning and What to Expect in 2023 and Beyond

For those who don’t know what it is, eLearning is teaching that utilizes electronic means to create a more dynamic...
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How Netflix’s 1899 Masterfully Conveys European Languages
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How Netflix’s 1899 Masterfully Conveys European Languages

Netflix was sitting on top of a gold mine when its series Dark debuted in 2017. The streaming giant’s first...
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Woolseyisms and the Difficulties of Localizing Japanese Role-Playing Games
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Woolseyisms and the Difficulties of Localizing Japanese Role-Playing Games

It’s easy to become emotionally attached to the characters and stories in video games. However, we often forget that the...
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Film Titles That Hilariously Got Lost in Translation
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Film Titles That Hilariously Got Lost in Translation

The phrase “lost in translation” has been around ever since people could communicate with one another. However, it’s still as...
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