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Category: Marketing Translation

Disney: An APAC Localization Case Study
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Disney: An APAC Localization Case Study

Disney, a name that enchanted the childhood of generations, continues to amaze the showbiz world with its incredible ability to...
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How Localization Helped Rebuild South Africa
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How Localization Helped Rebuild South Africa

South Africa, a country torn by apartheid, has phoenixed over the last decade as a market worth exploring. In this...
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Software Localization Do’s and Don’ts
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Software Localization Do’s and Don’ts

We live in the digital era. With AI, web, mobile apps, and DApps becoming almost indispensable to our daily life,...
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Is French Really the Language of Love?
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Is French Really the Language of Love?

For many, French is considered to be one of the most romantic languages in the world, where native speakers of...
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Chinese Marketing Translation: How to Do It Right
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Chinese Marketing Translation: How to Do It Right

If there is one market that poses the greatest challenges to translation and localization, it is China. When marketing to...
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30+ Quirky British Slang Phrases that Confuse Americans
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30+ Quirky British Slang Phrases that Confuse Americans

Who says only Brits get annoyed at the sound of certain American words or phrases? British English can every so...
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When Sign Translations Go Badly Wrong
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When Sign Translations Go Badly Wrong

...
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Top Americanisms the British Find Annoying
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Top Americanisms the British Find Annoying

Contemporary, modern-day UK English has come on a long journey to get to where it is today, having been influenced...
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The 5 Best Translation Apps in 2022
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The 5 Best Translation Apps in 2022

As the world begins to recover from the pandemic, international travel is now firmly back on the agenda for many...
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23 Most Translated Books
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23 Most Translated Books

What would our world be without books, without stories? Can you even imagine? Neither can we. Today, we celebrate translation...
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SOS, Endangered Languages! How Can You Save Them?
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SOS, Endangered Languages! How Can You Save Them?

Climate change, endangered species, but endangered languages? According to the 2021 UNESCO World Report of Languages: Towards a Global Assessment...
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Discovering the Top French Phrases Used in English
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Discovering the Top French Phrases Used in English

It is the world’s most commonly spoken language, but did you know that nearly 30% of all the words in...
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The Language of Online Gaming (Part 2)
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The Language of Online Gaming (Part 2)

We continue to navigate the online gaming realm through language . Words have power. So, harness it to turn the...
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The Language of Online Gaming (Part 1)
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The Language of Online Gaming (Part 1)

The online gaming industry is growing at lightning speed, with new games popping up a dime a dozen. Centred on...
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Running an Online Casino Platform? These Content Marketing Tips Will Surprise You
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Running an Online Casino Platform? These Content Marketing Tips Will Surprise You

Do you know how much the online casino and betting market is worth? Maybe not, but we stretched our antennas...
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Game Localization in 2022 – A Step-by-Step Guide
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Game Localization in 2022 – A Step-by-Step Guide

Games, games, games – they equally challenge and thrill us. Some of them caught the eye of filmmakers who turned...
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Discovering the Words of the Year
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Discovering the Words of the Year

Each year brings with it fresh opportunities and new challenges, as we look to build on the progress made –...
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Why Does Media Localization Matter?
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Why Does Media Localization Matter?

Touted as an intrinsic part of worldwide brand promotion, “localization” applies to all activities involving interaction with international users. But...
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Content Marketing: Something You Could Learn from Hackers
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Content Marketing: Something You Could Learn from Hackers

An image is worth more than a thousand words, they say. Then why do we need content? And what on...
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Your Quick Guide to Localization Testing: Smart Tactics for Professionals
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Your Quick Guide to Localization Testing: Smart Tactics for Professionals

For every dollar you invest in localization, you gain $25… in ROI Want to impress users across borders with a...
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