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Category: Translators

Your Quick Guide to Localization Testing: Smart Tactics for Professionals
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Your Quick Guide to Localization Testing: Smart Tactics for Professionals

For every dollar you invest in localization, you gain $25… in ROI Want to impress users across borders with a...
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The Language of Football – A Guide
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The Language of Football – A Guide

Football is one of the most popular games on the planet, and one that is played, watched and obsessed over...
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Top 9 Localization Pitfalls to Avoid in 2022
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Top 9 Localization Pitfalls to Avoid in 2022

Want to expand abroad? Perfect, but do you know how to localize your brand and keep your brand reputation intact?...
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Is SEO a Creativity Killer? The Toils and Tribulations of Searchability and Readership
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Is SEO a Creativity Killer? The Toils and Tribulations of Searchability and Readership

How can you marry creativity and SEO? Where does the rigidity of SEO end? Can they coexist in a single...
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10 Arabic Proverbs That Make You Wiser
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10 Arabic Proverbs That Make You Wiser

A few words of wisdom to make you reflect on your own view of the world… Introduced by Immanuel Kant...
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Subtitles – Why do they Matter?
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Subtitles – Why do they Matter?

As the digital world continues to expand at a rapid rate, so does the prevalence of online video content across...
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Translation at the Crossroads: Gender Neutrality
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Translation at the Crossroads: Gender Neutrality

Gender neutrality has been troubling linguists for the last decade, and rightfully so. How do we express it? Some languages...
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Transcreation or Unconventional Translation?
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Transcreation or Unconventional Translation?

Transcreation has been associated with “creative translation”, “localization”, “adaptation”, “cultural translation”, “cultural adaptation,” or even “literary translation”. In fact, it’s...
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Can Natural Language Processing Boost Digital Marketing?
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Can Natural Language Processing Boost Digital Marketing?

Does Natural Language Processing (NLP) sound complicated? That’s because it is. NLP is, in fact, a form of artificial intelligence...
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Top Trends Shaping the Translation Industry in 2022
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Top Trends Shaping the Translation Industry in 2022

The world is changing. That’s not new. What’s rather old-new is that the translation industry is also shapeshifting. We racked...
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Can WordPress Translation Plugins Boost SEO Ranking?
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Can WordPress Translation Plugins Boost SEO Ranking?

The benefits of translation for marketing are undeniable. Translation enables you to expand your outreach and attract new users to...
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How to Translate the Untranslatable
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How to Translate the Untranslatable

The art of translating a word or phrase into another language is a beautiful, but complex one. To translate something...
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4 SEO Tips For Your Multilingual Website
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4 SEO Tips For Your Multilingual Website

Your website is the first point of contact your international audience has with your business. Setting up your website for...
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How to Build a Knock-out Localization Strategy
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How to Build a Knock-out Localization Strategy

How ‘local’ are you? How ‘local’ is local enough? That’s what you’re just about to find out. Carried away by...
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How Do You Translate Emotion?
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How Do You Translate Emotion?

Fear not; this is not a comparative linguistics study, translation theory, or psychology. It’s in-between… and maybe a little bit...
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Marketing Transcreation Starts Where Translation and Copywriting Meet
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Marketing Transcreation Starts Where Translation and Copywriting Meet

At the confluence of two worlds – translation and copywriting – transcreation plays a pivotal role in marketing. When launching...
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4 Expert Tips on Medical Device Translation
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4 Expert Tips on Medical Device Translation

Medical translation is one of the critical fields in medicine that has proven to be valuable over time. It entails...
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Video Translation from A to Z
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Video Translation from A to Z

With over 4 billion internet users globally, online video content happens to be the most effective marketing tool. Statistics show...
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Localization & Transcreation in Video Gaming
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Localization & Transcreation in Video Gaming

Video games are considered one of the largest and fast-growing digital industries in the world. Video gaming has grown to...
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How Professional Website Translation Can Boost Your Brand
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How Professional Website Translation Can Boost Your Brand

So, you own a website. Great, but is it accessible to international users? By “accessible”, we mean “localized”. The Covid-19...
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