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Category: Translation

Why Does Media Localization Matter?
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Why Does Media Localization Matter?

Touted as an intrinsic part of worldwide brand promotion, “localization” applies to all activities involving interaction with international users. But...
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Is SEO a Creativity Killer? The Toils and Tribulations of Searchability and Readership
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Is SEO a Creativity Killer? The Toils and Tribulations of Searchability and Readership

How can you marry creativity and SEO? Where does the rigidity of SEO end? Can they coexist in a single...
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10 Arabic Proverbs That Make You Wiser
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10 Arabic Proverbs That Make You Wiser

A few words of wisdom to make you reflect on your own view of the world… Introduced by Immanuel Kant...
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Subtitles – Why do they Matter?
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Subtitles – Why do they Matter?

As the digital world continues to expand at a rapid rate, so does the prevalence of online video content across...
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Translation at the Crossroads: Gender Neutrality
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Translation at the Crossroads: Gender Neutrality

Gender neutrality has been troubling linguists for the last decade, and rightfully so. How do we express it? Some languages...
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Transcreation or Unconventional Translation?
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Transcreation or Unconventional Translation?

Transcreation has been associated with “creative translation”, “localization”, “adaptation”, “cultural translation”, “cultural adaptation,” or even “literary translation”. In fact, it’s...
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Can Natural Language Processing Boost Digital Marketing?
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Can Natural Language Processing Boost Digital Marketing?

Does Natural Language Processing (NLP) sound complicated? That’s because it is. NLP is, in fact, a form of artificial intelligence...
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Top Trends Shaping the Translation Industry in 2022
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Top Trends Shaping the Translation Industry in 2022

The world is changing. That’s not new. What’s rather old-new is that the translation industry is also shapeshifting. We racked...
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Can WordPress Translation Plugins Boost SEO Ranking?
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Can WordPress Translation Plugins Boost SEO Ranking?

The benefits of translation for marketing are undeniable. Translation enables you to expand your outreach and attract new users to...
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How to Translate the Untranslatable
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How to Translate the Untranslatable

The art of translating a word or phrase into another language is a beautiful, but complex one. To translate something...
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4 SEO Tips For Your Multilingual Website
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4 SEO Tips For Your Multilingual Website

Your website is the first point of contact your international audience has with your business. Setting up your website for...
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How to Build a Knock-out Localization Strategy
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How to Build a Knock-out Localization Strategy

How ‘local’ are you? How ‘local’ is local enough? That’s what you’re just about to find out. Carried away by...
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Will Voice Translation Take Over the World? Where are the Humans?
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Will Voice Translation Take Over the World? Where are the Humans?

The advances that translation technologies have made in the past five decades are massive. With Machine Translation (MT), AI, and...
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What You Need to Know About Sports Betting Localization
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What You Need to Know About Sports Betting Localization

Sport plays an integral part in every culture. It stirs passion, inspires, and connects people. Sports betting is no exception....
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Get Your Game On with Online Casino Localization
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Get Your Game On with Online Casino Localization

That feeling you get when you start rolling compares to nothing. Online casino localization is the way to go if...
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Why Do You Need Game Localization Services?
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Why Do You Need Game Localization Services?

Remember Mario? The .com boom ushered in a new era for the entertainment and gaming industries. Dating back to the...
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10 Reasons Why You Need to Localize
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10 Reasons Why You Need to Localize

Your website is your “face” across borders, the first point of contact between your clients and your brand. In addition...
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The Squid Game or What’s Wrong with the Subtitling?
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The Squid Game or What’s Wrong with the Subtitling?

Good, bad, fake, gimmicky, call it what you will, the Squid Game has won over millions of Netflix fans all...
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5 Ways Localization Can Get You Out of the Multicultural Maze
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5 Ways Localization Can Get You Out of the Multicultural Maze

“Curiouser and curiouser,” said Alice… As she slides down the rabbit hole, Lewis Carroll’s heroine grows and shrinks several times,...
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Do You Need to Be a Gamer to Translate Video Game Copy?
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Do You Need to Be a Gamer to Translate Video Game Copy?

Over the decades, the video game industry grew to phenomenal prominence, making billions of dollars every year. With the ever-increasing...
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