If there is one market that poses the greatest challenges to translation and localization, it is China. When marketing to...
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Category: SEO
By Dana Ungureanu
30+ Quirky British Slang Phrases that Confuse Americans
Who says only Brits get annoyed at the sound of certain American words or phrases? British English can every so...
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By Jack Muscutt
Top Americanisms the British Find Annoying
Contemporary, modern-day UK English has come on a long journey to get to where it is today, having been influenced...
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By Jack Muscutt
The 5 Best Translation Apps in 2022
As the world begins to recover from the pandemic, international travel is now firmly back on the agenda for many...
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By Dana Ungureanu
23 Most Translated Books
What would our world be without books, without stories? Can you even imagine? Neither can we. Today, we celebrate translation...
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By Dana Ungureanu
SOS, Endangered Languages! How Can You Save Them?
Climate change, endangered species, but endangered languages? According to the 2021 UNESCO World Report of Languages: Towards a Global Assessment...
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By Jack Muscutt
Discovering the Top French Phrases Used in English
It is the world’s most commonly spoken language, but did you know that nearly 30% of all the words in...
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By Dana Ungureanu
The Language of Online Gaming (Part 2)
We continue to navigate the online gaming realm through language . Words have power. So, harness it to turn the...
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By Dana Ungureanu
The Language of Online Gaming (Part 1)
The online gaming industry is growing at lightning speed, with new games popping up a dime a dozen. Centred on...
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By Dana Ungureanu
Running an Online Casino Platform? These Content Marketing Tips Will Surprise You
Do you know how much the online casino and betting market is worth? Maybe not, but we stretched our antennas...
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By Dana Ungureanu
Game Localization in 2022 – A Step-by-Step Guide
Games, games, games – they equally challenge and thrill us. Some of them caught the eye of filmmakers who turned...
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By Jack Muscutt
Discovering the Words of the Year
Each year brings with it fresh opportunities and new challenges, as we look to build on the progress made –...
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By Dana Ungureanu
Why Does Media Localization Matter?
Touted as an intrinsic part of worldwide brand promotion, “localization” applies to all activities involving interaction with international users. But...
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By Dana Ungureanu
Content Marketing: Something You Could Learn from Hackers
An image is worth more than a thousand words, they say. Then why do we need content? And what on...
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By Dana Ungureanu
Your Quick Guide to Localization Testing: Smart Tactics for Professionals
For every dollar you invest in localization, you gain $25… in ROI Want to impress users across borders with a...
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By Jack Muscutt
Game Localization
Languages
Marketing Translation
Multilingual
Pangea
SEO
Translation Technology
Translators
The Language of Football – A Guide
Football is one of the most popular games on the planet, and one that is played, watched and obsessed over...
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By Dana Ungureanu
Top 9 Localization Pitfalls to Avoid in 2022
Want to expand abroad? Perfect, but do you know how to localize your brand and keep your brand reputation intact?...
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By Jack Muscutt
Subtitles – Why do they Matter?
As the digital world continues to expand at a rapid rate, so does the prevalence of online video content across...
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By Dana Ungureanu
Can Natural Language Processing Boost Digital Marketing?
Does Natural Language Processing (NLP) sound complicated? That’s because it is. NLP is, in fact, a form of artificial intelligence...
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By Dana Ungureanu
Top Trends Shaping the Translation Industry in 2022
The world is changing. That’s not new. What’s rather old-new is that the translation industry is also shapeshifting. We racked...
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