For every dollar you invest in localization, you gain $25… in ROI Want to impress users across borders with a...
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Dana Ungureanu
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By Dana Ungureanu
Top 9 Localization Pitfalls to Avoid in 2022
Want to expand abroad? Perfect, but do you know how to localize your brand and keep your brand reputation intact?...
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By Dana Ungureanu
Is SEO a Creativity Killer? The Toils and Tribulations of Searchability and Readership
How can you marry creativity and SEO? Where does the rigidity of SEO end? Can they coexist in a single...
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By Dana Ungureanu
10 Arabic Proverbs That Make You Wiser
A few words of wisdom to make you reflect on your own view of the world… Introduced by Immanuel Kant...
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By Dana Ungureanu
Translation at the Crossroads: Gender Neutrality
Gender neutrality has been troubling linguists for the last decade, and rightfully so. How do we express it? Some languages...
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By Dana Ungureanu
Transcreation or Unconventional Translation?
Transcreation has been associated with “creative translation”, “localization”, “adaptation”, “cultural translation”, “cultural adaptation,” or even “literary translation”. In fact, it’s...
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By Dana Ungureanu
Can Natural Language Processing Boost Digital Marketing?
Does Natural Language Processing (NLP) sound complicated? That’s because it is. NLP is, in fact, a form of artificial intelligence...
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By Dana Ungureanu
Top Trends Shaping the Translation Industry in 2022
The world is changing. That’s not new. What’s rather old-new is that the translation industry is also shapeshifting. We racked...
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By Dana Ungureanu
Can WordPress Translation Plugins Boost SEO Ranking?
The benefits of translation for marketing are undeniable. Translation enables you to expand your outreach and attract new users to...
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By Dana Ungureanu
4 SEO Tips For Your Multilingual Website
Your website is the first point of contact your international audience has with your business. Setting up your website for...
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By Dana Ungureanu
How to Build a Knock-out Localization Strategy
How ‘local’ are you? How ‘local’ is local enough? That’s what you’re just about to find out. Carried away by...
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By Dana Ungureanu
Will Voice Translation Take Over the World? Where are the Humans?
The advances that translation technologies have made in the past five decades are massive. With Machine Translation (MT), AI, and...
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By Dana Ungureanu
What You Need to Know About Sports Betting Localization
Sport plays an integral part in every culture. It stirs passion, inspires, and connects people. Sports betting is no exception....
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By Dana Ungureanu
Get Your Game On with Online Casino Localization
That feeling you get when you start rolling compares to nothing. Online casino localization is the way to go if...
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By Dana Ungureanu
Why Do You Need Game Localization Services?
Remember Mario? The .com boom ushered in a new era for the entertainment and gaming industries. Dating back to the...
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By Dana Ungureanu
10 Reasons Why You Need to Localize
Your website is your “face” across borders, the first point of contact between your clients and your brand. In addition...
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By Dana Ungureanu
The Squid Game or What’s Wrong with the Subtitling?
Good, bad, fake, gimmicky, call it what you will, the Squid Game has won over millions of Netflix fans all...
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By Dana Ungureanu
5 Ways Localization Can Get You Out of the Multicultural Maze
“Curiouser and curiouser,” said Alice… As she slides down the rabbit hole, Lewis Carroll’s heroine grows and shrinks several times,...
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By Dana Ungureanu
How Do You Translate Emotion?
Fear not; this is not a comparative linguistics study, translation theory, or psychology. It’s in-between… and maybe a little bit...
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By Dana Ungureanu
Marketing Transcreation Starts Where Translation and Copywriting Meet
At the confluence of two worlds – translation and copywriting – transcreation plays a pivotal role in marketing. When launching...
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