Blog
Why Does Media Localization Matter?
Touted as an intrinsic part of worldwide brand promotion, “localization” applies to all activities involving interaction with international users. But what is media localization, and why does it matter? Let’s jump into…
A List of Generational Slang Words and Phrases – X, Y and Z
Forex Broker Localization: A Roadmap for Scaling Into New Markets
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Localization Strategy & Industry Insights
Selecting Your Localization Partner: A Comprehensive Guide
Selecting Your Localization Partner: A Comprehensive Guide In video game development, the art of localisation ventures far beyond mere text translation, entering the nuanced world of voice acting…
Game Localization
Video Game Voice Over: Turning Up the Volume
Remember Tetris? Did you know the game was first released back in 1984 – more than four decades ago? This gaming classic and its addictive gameplay, although now…
Languages & Culture
A List of Generational Slang Words and Phrases – X, Y and Z
There is a moment that all of us dread when in a conversation with someone younger, and they say a word or phrase you’ve never heard of before,…
Finance & Fintech
Forex Broker Localization: A Roadmap for Scaling Into New Markets
A growth team at an FX broker wanted to break into a new Latin American market, so it did the obvious thing first and switched on paid acquisition.…
All articles
Why Do You Need Game Localization Services?
Remember Mario? The .com boom ushered in a new era for the entertainment and gaming industries. Dating back to the 1980s, the…
10 Reasons Why You Need to Localize
Your website is your “face” across borders, the first point of contact between your clients and your brand. In addition to attractive…
5 Ways Localization Can Get You Out of the Multicultural Maze
“Curiouser and curiouser,” said Alice… As she slides down the rabbit hole, Lewis Carroll’s heroine grows and shrinks several times, only to…
How Do You Translate Emotion?
Fear not; this is not a comparative linguistics study, translation theory, or psychology. It’s in-between… and maybe a little bit different from…
Marketing Transcreation Starts Where Translation and Copywriting Meet
At the confluence of two worlds – translation and copywriting – transcreation plays a pivotal role in marketing. When launching a brand…
4 Expert Tips on Medical Device Translation
Medical translation is one of the critical fields in medicine that has proven to be valuable over time. It entails interpreting or…
3 Reasons why iGaming Localization Matters
The iGaming industry is a fast-growing and highly competitive market due to the rising popularity of mobile gaming. To remain competitive and…
Your Guide to eLearning Localization
E-Learning has been gaining in popularity due to its high accessibility, flexibility, and success rate. The covid-19 pandemic period has clearly shown…
Empowering E-Trading Companies Through Localization
As industries around the world rise up to the challenge of globalisation, it has become crucial for companies to internationalise their services…
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