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Media & AV

Why Does Media Localization Matter?

Touted as an intrinsic part of worldwide brand promotion, “localization” applies to all activities involving interaction with international users. But what is media localization, and why does it matter? Let’s jump into…

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Strategy & Insights

The Ultimate Checklist for Translators

There are several widely held myths about translation. Many mistakenly assume it’s an easy process that simply involves scanning a text and…

Strategy & Insights

Putting Those Translation Myths to Rest

The translation industry is often misunderstood. Some assume it’s a niche market, while others consider it a sector in which anyone can…

Strategy & Insights

When Translation Goes Wrong

Translation isn’t as simple as many assume. It’s not just a matter of changing each word from the source text into the…

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