Game Localization
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Media & AV
Why Does Media Localization Matter?
Touted as an intrinsic part of worldwide brand promotion, “localization” applies to all activities involving interaction with international users. But what is media localization, and why does it matter? Let’s jump into…
Languages & Culture
A List of Generational Slang Words and Phrases – X, Y and Z
Finance & Fintech
Forex Broker Localization: A Roadmap for Scaling Into New Markets
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Localization Strategy & Industry Insights
Selecting Your Localization Partner: A Comprehensive Guide
Selecting Your Localization Partner: A Comprehensive Guide In video game development, the art of localisation ventures far beyond mere text translation, entering the nuanced world of voice acting…
Game Localization
Video Game Voice Over: Turning Up the Volume
Remember Tetris? Did you know the game was first released back in 1984 – more than four decades ago? This gaming classic and its addictive gameplay, although now…
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Languages & Culture
A List of Generational Slang Words and Phrases – X, Y and Z
There is a moment that all of us dread when in a conversation with someone younger, and they say a word or phrase you’ve never heard of before,…
Finance & Fintech
Forex Broker Localization: A Roadmap for Scaling Into New Markets
A growth team at an FX broker wanted to break into a new Latin American market, so it did the obvious thing first and switched on paid acquisition.…
All articles
The Grind of Localizing Taglines & Slogans
A slogan is the first thing that prospects associate your brand with. If you think translating “a sentence” or “a few words”…
What Are the Factors Determining the Cost of Translation?
When searching around for the best translation service, there are a number of factors you need to consider before you make your…
Should Pidgin English Be Classed As an Official Language?
The Oxford English Dictionary defines “Pidgin” as a language mixing lexical, grammatical, and phonematic features of two or more languages, typically with…
Disney: An APAC Localization Case Study
Disney, a name that enchanted the childhood of generations, continues to amaze the showbiz world with its incredible ability to remain relevant…
How Localization Helped Rebuild South Africa
South Africa, a country torn by apartheid, has phoenixed over the last decade as a market worth exploring. In this article, we…
Software Localization Do’s and Don’ts
We live in the digital era. With AI, web, mobile apps, and DApps becoming almost indispensable to our daily life, software localization…
Is French Really the Language of Love?
For many, French is considered to be one of the most romantic languages in the world, where native speakers of La République…
Chinese Marketing Translation: How to Do It Right
If there is one market that poses the greatest challenges to translation and localization, it is China. When marketing to China, most…
When Sign Translations Go Badly Wrong
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