Game Localization
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Media & AV
Why Does Media Localization Matter?
Touted as an intrinsic part of worldwide brand promotion, “localization” applies to all activities involving interaction with international users. But what is media localization, and why does it matter? Let’s jump into…
Languages & Culture
A List of Generational Slang Words and Phrases – X, Y and Z
Finance & Fintech
Forex Broker Localization: A Roadmap for Scaling Into New Markets
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Localization Strategy & Industry Insights
Selecting Your Localization Partner: A Comprehensive Guide
Selecting Your Localization Partner: A Comprehensive Guide In video game development, the art of localisation ventures far beyond mere text translation, entering the nuanced world of voice acting…
Game Localization
Video Game Voice Over: Turning Up the Volume
Remember Tetris? Did you know the game was first released back in 1984 – more than four decades ago? This gaming classic and its addictive gameplay, although now…
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Languages & Culture
A List of Generational Slang Words and Phrases – X, Y and Z
There is a moment that all of us dread when in a conversation with someone younger, and they say a word or phrase you’ve never heard of before,…
Finance & Fintech
Forex Broker Localization: A Roadmap for Scaling Into New Markets
A growth team at an FX broker wanted to break into a new Latin American market, so it did the obvious thing first and switched on paid acquisition.…
All articles
Running an Online Casino Platform? These Content Marketing Tips Will Surprise You
Do you know how much the online casino and betting market is worth? Maybe not, but we stretched our antennas and came…
Game Localization: A Step-by-Step Guide
Games, games, games – they equally challenge and thrill us. Some of them caught the eye of filmmakers who turned them into…
Discovering the Words of the Year
Each year brings with it fresh opportunities and new challenges, as we look to build on the progress made – or recover…
Content Marketing: Something You Could Learn from Hackers
An image is worth more than a thousand words, they say. Then why do we need content? And what on earth is…
Your Quick Guide to Localization Testing: Smart Tactics for Professionals
For every dollar you invest in localization, you gain $25… in ROI Want to impress users across borders with a brand-new and…
The Language of Football – A Guide
Football is one of the most popular games on the planet, and one that is played, watched and obsessed over by billions…
Top 9 Localization Pitfalls to Avoid in 2022
Want to expand abroad? Perfect, but do you know how to localize your brand and keep your brand reputation intact? Scaling internationally…
Is SEO a Creativity Killer? The Toils and Tribulations of Searchability and Readership
How can you marry creativity and SEO? Where does the rigidity of SEO end? Can they coexist in a single piece of…
Translation at the Crossroads: Gender Neutrality
Gender neutrality has been troubling linguists for the last decade, and rightfully so. How do we express it? Some languages have had…
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