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Why Does Media Localization Matter?
Touted as an intrinsic part of worldwide brand promotion, “localization” applies to all activities involving interaction with international users. But what is media localization, and why does it matter? Let’s jump into…
A List of Generational Slang Words and Phrases – X, Y and Z
Forex Broker Localization: A Roadmap for Scaling Into New Markets
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Localization Strategy & Industry Insights
Selecting Your Localization Partner: A Comprehensive Guide
Selecting Your Localization Partner: A Comprehensive Guide In video game development, the art of localisation ventures far beyond mere text translation, entering the nuanced world of voice acting…
Game Localization
Video Game Voice Over: Turning Up the Volume
Remember Tetris? Did you know the game was first released back in 1984 – more than four decades ago? This gaming classic and its addictive gameplay, although now…
Languages & Culture
A List of Generational Slang Words and Phrases – X, Y and Z
There is a moment that all of us dread when in a conversation with someone younger, and they say a word or phrase you’ve never heard of before,…
Finance & Fintech
Forex Broker Localization: A Roadmap for Scaling Into New Markets
A growth team at an FX broker wanted to break into a new Latin American market, so it did the obvious thing first and switched on paid acquisition.…
All articles
Understanding the Generational Divide – Its Impact on Slang
In a world where generational labels like “Ok, Boomer” and “Parennials” are being thrown around and becoming normalized more than ever, do…
Why humour is so hard to translate
What is really humour? Many linguists and scholars have tried to give a concrete definition of humour. However, it seems to be…
A Brief History of Conlangs and Their Uses in Pop Culture
When you were a child, did you ever come up with your own language to discuss secret playground topics with your friends?…
Best Practices: How To Localize Your Digital Financial Services
Technology developments, changing consumer behaviours, the extra convenience facilitated by challenger apps like Revolut, Monzo or Nubank generated not only a paradigm…
The Best Words That Shakespeare Invented
Ever wondered why William Shakespeare is the greatest inventor of all time? He invented the English language. Almost. Few people know that…
Pokémon Part 02 – The Troubles of Localizing the Games
Translating Japanese games for English-speaking gamers isn’t a new endeavour. Some of today’s most significant, memorable and beloved adventures in gaming were…
Some of the Most Humorous Video Game Translations
Video game translations are meant to convert a video game’s script from one language to another while paying attention to cultural differences.…
Translating Comic Books – Borderless Storytelling
With the current globalization of comics, there is an increased demand for countries to translate their local comics to other languages to…
Alphabets – A Journey Through Written Communication
The modern-day Latin alphabet sits among the other 293 writing systems currently used in our world today. Each one is a foundation…
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