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Why Does Media Localization Matter?
Touted as an intrinsic part of worldwide brand promotion, “localization” applies to all activities involving interaction with international users. But what is media localization, and why does it matter? Let’s jump into…
A List of Generational Slang Words and Phrases – X, Y and Z
Forex Broker Localization: A Roadmap for Scaling Into New Markets
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Localization Strategy & Industry Insights
Selecting Your Localization Partner: A Comprehensive Guide
Selecting Your Localization Partner: A Comprehensive Guide In video game development, the art of localisation ventures far beyond mere text translation, entering the nuanced world of voice acting…
Game Localization
Video Game Voice Over: Turning Up the Volume
Remember Tetris? Did you know the game was first released back in 1984 – more than four decades ago? This gaming classic and its addictive gameplay, although now…
Languages & Culture
A List of Generational Slang Words and Phrases – X, Y and Z
There is a moment that all of us dread when in a conversation with someone younger, and they say a word or phrase you’ve never heard of before,…
Finance & Fintech
Forex Broker Localization: A Roadmap for Scaling Into New Markets
A growth team at an FX broker wanted to break into a new Latin American market, so it did the obvious thing first and switched on paid acquisition.…
All articles
6 Benefits of Hiring Native Speaker Translators
If there’s one thing that translation agencies frequently highlight, then that’s definitely their access to native-speaking translators of the target language. In…
How to Localize your Ad Campaign – A Step-by-step Guide
We’re exposed to ads so regularly it’s impossible to keep count anymore. In fact, marketing experts reveal that the average person is…
Why You Should Invest in Marketing Localization in 2023
Marketers are investing in marketing localization more than ever before, and this global trend isn’t going away anytime soon. This means they’re…
Popular Holiday Greetings in 4 of the World’s Most Spoken Languages
What’s your favourite holiday of the year? If you’re anything like most people, it won’t take you that long before you wholeheartedly…
The Bizarre Use of English in Japanese Advertising
Have you ever wondered why Japanese advertisements have so much English content? If you walk through any major intersections in Tokyo, you…
The Future of eLearning and What to Expect in 2023 and Beyond
For those who don’t know what it is, eLearning is teaching that utilizes electronic means to create a more dynamic learning environment.…
How Netflix’s 1899 Masterfully Conveys European Languages
Netflix was sitting on top of a gold mine when its series Dark debuted in 2017. The streaming giant’s first German-language series…
Woolseyisms and the Difficulties of Localizing Japanese Role-Playing Games
It’s easy to become emotionally attached to the characters and stories in video games. However, we often forget that the people who…
A Brief History of Revived Languages – From Hebrew to Wampanoag
A revived language is one whose speakers, having experienced near or permanent language extinction as either a verbal or written language, have…
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