Optimising your Website for Global Search Engines – What’s Involved?|
International SEO is becoming increasingly important for online businesses that want to go global.
Translate your website – especially if it is ranking well in your local search engine
Translation Process – Using the right CMS
Localizing Your Content
Before any SEO tactics are implemented into your web content, you need to ensure that your chosen translator has decent knowledge about your target audience. Will they use the right terminology that resonates with that demographic? Are they aware that some phrases or words might not suit for localization? Your overall web content must be adapted for your global market before you even think about SEO.
Use Hreflang tags, consider site structure
Insert the relevant keywords for your targeted audience
• MetaTags and MetaDescriptions
• ALT tags