Top 9 Localization Pitfalls to Avoid in 2022
Want to expand abroad? Perfect, but do you know how to localize your brand and keep your brand reputation intact? Scaling internationally…
Localization Strategy & Industry Insights
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Transcreation or Unconventional Translation?
Transcreation has been associated with “creative translation”, “localization”, “adaptation”, “cultural translation”, “cultural adaptation,” or even “literary translation”. In fact, it’s none of…
Top Trends Shaping the Translation Industry in 2022
The world is changing. That’s not new. What’s rather old-new is that the translation industry is also shapeshifting. We racked our brains…
How to Translate the Untranslatable
The art of translating a word or phrase into another language is a beautiful, but complex one. To translate something is to…
How to Build a Knock-out Localization Strategy
How ‘local’ are you? How ‘local’ is local enough? That’s what you’re just about to find out. Carried away by the expansion…
10 Reasons Why You Need to Localize
Your website is your “face” across borders, the first point of contact between your clients and your brand. In addition to attractive…
5 Ways Localization Can Get You Out of the Multicultural Maze
“Curiouser and curiouser,” said Alice… As she slides down the rabbit hole, Lewis Carroll’s heroine grows and shrinks several times, only to…
3 Reasons to Say ‘Yes’ to Translation Outsourcing
‘Should you outsource translation work or not?’ This is the Hamletian question every business owner asks themselves (perhaps even you). After all,…
Is Machine Translation a Lucrative Solution? Where Have All the Humans Gone?
Machine translation vs human translation, the eternal divide… Is it really a question of which is best? Let’s dwell a little upon…
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