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Localizing Colours for Different Cultures

Localizing Colours for Different Cultures

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At Pangea Global, we don’t just localize words. We also adapt the design aspects of a project so that the entire piece caters to a particular locale. Logos, symbols, icons and other imagery are localized by our native linguists and designers so that they resonate to the norms, values and beliefs in the desired culture.

Whether it is graphic design localization, app, game or desktop publishing, localization involves the consideration of colours and their meanings. Our team at Pangea Global localize with every culture in mind, ensuring not to offend or miscommunicate a message when it becomes another language.

So, in this article, just to give you an idea of our localization process, we’ve listed a selection of colours and what they mean in different cultures:

Information acquired from


North America & Europe: Trust, security, authority, soothing and peaceful.

Turkey, Greece, Iran, Afghanistan, and Albania: Associated with the eye-shaped amulets which protect against the evil eye.

Eastern cultures: Immortality

Ukraine: Good health

Hinduism: Related to the Hindu god Krishna, who embodies love and divine joy.


Western cultures: Luck, nature, freshness, spring, environmental awareness, wealth, inexperience, and jealousy.

Ireland: The country’s emblematic colour

Indonesia: A forbidden colour

Mexico: National colour representing independence.

Middle East: The traditional colour of Islam and represents fertility, luck, and wealth.

Eastern cultures: Youth, fertility, and new life, but it can also mean infidelity.


Western cultures: Excitement, energy, passion, action, love, and danger.

Russia: Related to communism and revolution.

Asian cultures: Good luck, joy, prosperity, celebration, happiness, and a long life.

India: Purity, sensuality, and spirituality.

Africa (some countries): Death

Egypt: A lucky charm

Iran: Good fortune and courage


Western cultures: Happiness, cheeriness, optimism, warmth, joy, and hope. But also caution and cowardice.

Germany: Envy

Egypt: Happiness and good fortune


Western cultures: Autumn, harvest, warmth, and visibility

Hinduism: Auspicious and sacred

Netherlands: Colour of the Dutch Royal family

Colombia: Sexuality and fertility

Eastern cultures: Love, happiness, humility, and good health


Globally: Royalty, wealth, spirituality, and nobility

Japan: Piety and faith

Catholicism: Penitence

Brazil and Thailand: Mourning


Western cultures: Purity, elegance, peace, and cleanliness

China, Korea, and other Asian countries: Death, mourning, and bad luck

Peru: Angels, good health, and time.


Globally: Sophistication, formality, death, evil, mourning, magic, fierceness, illness, bad luck, and mystery.

Middle East: Rebirth and mourning

Africa: Age, maturity, and masculinity

As you can see, each colour can represent something totally contrasting in different cultures, countries and religions. It’s therefore up to us to make sure that your project is localized accurately for any locale. Thankfully, with our qualified and professional team, you can count on Pangea Global to do just that!

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