Localization & Transcreation in Video Gaming|
Video games are considered one of the largest and fast-growing digital industries in the world. Video gaming has grown to these scales due to technological advancements in video game localization and transcreation. The two processes have made video games accessible to gamers from different jurisdictions and cultures across the globe. In other terms, transcreation and localization have helped video games transcend borders, changing the video gaming landscape.
Localization of Video Gaming
In-Game Story Elements
The best game is one that draws players and keeps them fully engaged. In-game story elements include locations, character names, weapons, and any other aspect that will offer the players a realistic and relevant game script.
The Process of Video Game Localization
Depending on the size of your project, target regions, and the number of culturally subtle elements, the localization process can be pretty straightforward or complex. The process entails the following stages:
Extract String into the Translation Management System (TMS)
Translating Non-Text and Text Features
Localization Quality Assurance
What’s Transcreation in Video Gaming Localization
Where Does Transcreation Come In?
The Effects of Transcreation on the Video Gaming Experience
Besides making video games accessible to all gamers from different cultures globally, transcreation helps augment the overall gaming experience. The best game localization agency will go all the way to test the video games to ascertain that every feature is effectively localized to meet the needs of the different target markets. Doing so guarantees proper interpretation and preservation of the game’s context, characters, tools, and plot.
The final product is a fun, immersive, and thrilling video gaming experience dispensed through properly localized games. The objective is to immerse the players in a world that they are familiar with.