Transcreation

Want to put a creative spin into your global content? It’s time to call for Pangea’s Transcreation services. Our team of talented transcreators are dedicated to adapting your message into your desired language(s), and ensuring that it appeals to the local market.

If you want to go that one step ahead of direct translation, we’ve got you covered. Our pool of native translators are also creative copywriters, who will translate your work and add their own creativity, whilst promising to maintain the existing tone, style and intent of your content.

Pangea offers professional and quality transcreation services in over 60 languages across a wide range of industries.

“Transcreation results in a new message, not a new idea”

Translation vs Transcreation - What’s the Difference?

It’s easy to confuse the two. But Pangea is here to explain what separates the two services – and which one you’ll probably need!

Translation involves replacing words in one language with the equivalent words in another language. Transcreation, on the other hand involves translation but with a creative twist. Your content will be adapted using the transcreator’s creativity and cultural knowledge to ensure that it resonates with a new foreign market. The existing tone, style and intent of your content will always be maintained.

Translation	Transcreation
Requires a native linguist	Requires a translator, who’s a copywriter, too
Requires source text and glossary	Requires a creative brief, or style guide
Great for informative text	Great for creative, marketing text
Sometimes involves localization	Always involves localization
Takes effort and time	Takes a lot more effort and time

OUR BENEFITS

HIGH QUALITY TRANSCREATION Our transcreators aren’t just native language experts – they're also writers, who are specialists in their fields, too!

BRAND AWARENESS ACROSS NEW MARKETS We ensure that your new content resonates to local audiences in a clear, concise and quality form, so you can attract new clientele.

SIMPLIFIED PROCESS We use cutting-edge CMS integration through plug-ins or API. No time wasted, making the workflow easier for the both of us.

FAST TURNAROUND Our deliveries are always on-time. Pangea’s transcreators focus on providing quality content in the speediest of times.

LANGUAGES

Arabic (Saudi Arabia)

English (United Kingdom)

English (United States)

Italian (Switzerland)

Portuguese (Portugal)

Spanish (Latin America)

Who Do We Transcreate For?

We transcreate content so that it is industry-specific and localized for each target market. Our transcreators are experts in:

CASINO, iGAMING & POKER Transcreators at Pangea have iGaming and Casino background, allowing them to manage your transcreations with ease.

VIDEO GAMES We offer video game transcreation services, helping you globalize your game’s brand.

CFDs & ONLINE TRADING We provide financial transcreation for Forex, Binary Options and Stock brokers.

PHARMACEUTICAL Transcreation services for the pharmaceutical industry, ensuring a perfect and professional result.

MEDICAL DEVICES We offer professional and accurate transcreation services for the medical devices industry.

E-LEARNING Let us transcreate your eLearning project to help distribute your learning materials across borders.

LEGAL Our team are legal experts, ready to take responsibility of your multi-lingual content!

WEBSITES, APP & PLATFORMS Your website, app or platform can cross international borders and attract new, overseas clients.

MUSEUMS & TOURIST ATTRACTIONS Target tourists from anywhere in the world using our museum and tourist attraction transcreation services.

“Communicate your message to the world...be creative and culturally aware about it.”

What Content Do We Transcreate?

• Taglines • Slogans

• Humor • Idioms

• Wordplay • Article

• Landing page

• Advertising copy

• Website content

What’s Involved in Transceation?

• Translationg • Proofreading
• Market Research • XML,
• Creative or Style Guide,
• Terminology Glossary • XTM
• Translation Management System,
• XLIFF • Editing • Linguistic QA

OUR TIP

TRANSCREATION
HELPS COMPANIES

• Build Trust & Value
• Expand to a Global Market
• Gain Competitive Advantage
• Overcome Cultural Barriers
• Increase ROI

Did You Know?

According to Common Sense Advisory, only 30% percent of Language Service Providers offer transcreation services – that includes us – Pangea!According to Common Sense Advisory, only 30% percent of Language Service Providers offer transcreation services – that includes us – Pangea!

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