What is voice-over?

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Voice-over is the process of removing the original sound in audio-visual materials to add sound in the target language and playing it over the visual content so that the audience will no longer need subtitles to understand the message. The demand for voice-over services has seen a spectacular rise in recent years, with a 19% share in the advertising vertical in 2018 alone. eLearning, animation, voicemail (IVR), and video games are quickly catching up.

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