Advertising – Pangea Localization Services https://www.pangea.global For Professionals, By Professionals Tue, 25 Aug 2026 17:19:11 +0000 en-US hourly 1 https://cdn.pangea.global/wp-content/uploads/2025/08/12120720/cropped-pangea_logo_updated-32x32.png Advertising – Pangea Localization Services https://www.pangea.global 32 32 Video Game Voice Over: Turning Up the Volume https://www.pangea.global/blog/video-game-voice-over-turning-up-the-volume/ Mon, 20 Jul 2026 11:00:33 +0000 https://www.pangea.global/?p=50051 Remember Tetris? Did you know the game was first released back in 1984 – more than four decades ago? This gaming classic and its addictive gameplay, although now buried under the sands of time, remains widely recognized by old school, seasoned gamers. Video games from the older eras, such as Tetris, Pac-Man, Donkey Kong, or ... Read More

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]]> Advertising | Pangea Localization Services nonadult A List of Generational Slang Words and Phrases – X, Y and Z https://www.pangea.global/blog/a-list-of-generational-slang-words-and-phrases-x-y-and-z/ Wed, 15 Jul 2026 14:00:40 +0000 https://www.pangea.global/?p=55175 There is a moment that all of us dread when in a conversation with someone younger, and they say a word or phrase you’ve never heard of before, and when you slowly start to realize that you have been aged out of the loop of new slang words. You begin to feel your legs buckling, ... Read More

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]]> The Translation of Onomatopoeias Across Languages https://www.pangea.global/blog/the-translation-of-onomatopoeias-across-languages/ Tue, 20 Jun 2023 10:00:06 +0000 https://www.pangea.global/?p=60738 What springs to mind when you hear “ribbit”? If you are a native English speaker, it’ll likely conjure up an image of a frog. But if your native tongue is Spanish or Korean, it’s words like “croá-croá” or “gae–cool” respectively that will bring frogs to mind instead. These are what is known as onomatopoeias: words ... Read More

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]]> Learning Languages with Gaming and The Implications for Game Creators https://www.pangea.global/blog/learning-languages-with-gaming-and-the-implications-for-game-creators/ Tue, 17 Jan 2023 11:00:20 +0000 https://www.pangea.global/?p=57370 To play or not to play? That’s the big question that has been pondered for at least a couple of decades with great intensity, in the context of language learning with video games. Although considered a highly problematic activity by some, due to its highly addictive nature, gaming isn’t just for entertainment purposes – it ... Read More

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]]> How to Localize your Ad Campaign – A Step-by-step Guide https://www.pangea.global/blog/how-to-localize-your-ad-campaign-a-step-by-step-guide/ Tue, 03 Jan 2023 11:29:47 +0000 https://www.pangea.global/?p=57013 We’re exposed to ads so regularly it’s impossible to keep count anymore. In fact, marketing experts reveal that the average person is exposed to 4,000 to 10,000 in a single day! Let that simmer for a little bit. Creating a truly memorable advertising campaign that turns heads and makes headlines is extremely rare – and ... Read More

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]]> The Grind of Localizing Taglines & Slogans  https://www.pangea.global/blog/the-grind-of-localizing-taglines-slogans/ Tue, 02 Aug 2022 10:00:02 +0000 https://www.pangea.global/?p=50768 A slogan is the first thing that prospects associate your brand with. If you think translating “a sentence” or “a few words” is not a big deal, think again. How many times have we come across hilariously mistranslated taglines and slogans? Pepsi’s “Come alive with the Pepsi generation” tagline wild mistranslation into Chinese, for example, ... Read More

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]]> What Are the Factors Determining the Cost of Translation? https://www.pangea.global/blog/what-are-the-factors-determining-the-cost-of-translation/ Tue, 26 Jul 2022 10:00:28 +0000 https://www.pangea.global/?p=50100 When searching around for the best translation service, there are a number of factors you need to consider before you make your final choice, with one of the most important being the price. But how do you determine the cost of translation? Let us explain, as we take you through all the key details you ... Read More

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]]> Should Pidgin English Be Classed As an Official Language? https://www.pangea.global/blog/should-pidgin-english-be-classed-as-an-official-language/ Tue, 12 Jul 2022 10:00:34 +0000 https://www.pangea.global/?p=49154 The Oxford English Dictionary defines “Pidgin” as a language mixing lexical, grammatical, and phonematic features of two or more languages, typically with simplified grammar and a narrower vocabulary than the languages it stems from and used as a means of communication by people of different languages; a lingua franca. By logical deduction, Pidgin English is ... Read More

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]]> Disney: An APAC Localization Case Study https://www.pangea.global/blog/disney-an-apac-localization-case-study/ Wed, 06 Jul 2022 13:00:11 +0000 https://www.pangea.global/?p=49130 Disney, a name that enchanted the childhood of generations, continues to amaze the showbiz world with its incredible ability to remain relevant to film lovers everywhere. What is the company’s secret? How did it manage to remain centre stage when all the stories have been written, told, visualised, drawn, animated, etc., etc.? What can industry ... Read More

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]]> How Localization Helped Rebuild South Africa https://www.pangea.global/blog/how-localization-helped-rebuild-south-africa/ Tue, 28 Jun 2022 10:00:23 +0000 https://www.pangea.global/?p=48963 South Africa, a country torn by apartheid, has phoenixed over the last decade as a market worth exploring. In this article, we analyse how strategic localization has helped the country gain its rightful place among the world’s developing economies. But how exactly did localization boost the country’s economy? What type of companies are interested in ... Read More

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