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Author: Dana Ungureanu

5 Ways Localization Can Get You Out of the Multicultural Maze
Languages Marketing Translation Multilingual Pangea SEO Translation

5 Ways Localization Can Get You Out of the Multicultural Maze

“Curiouser and curiouser,” said Alice… As she slides down the rabbit hole, Lewis Carroll’s heroine grows and shrinks several times,...
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How Do You Translate Emotion?
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How Do You Translate Emotion?

Fear not; this is not a comparative linguistics study, translation theory, or psychology. It’s in-between… and maybe a little bit...
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Marketing Transcreation Starts Where Translation and Copywriting Meet
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Marketing Transcreation Starts Where Translation and Copywriting Meet

At the confluence of two worlds – translation and copywriting – transcreation plays a pivotal role in marketing. When launching...
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How to Optimise  ASO  for Multilingual Audiences?
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How to Optimise ASO for Multilingual Audiences?

We’re living in the era of interconnectivity. Technological progress has enabled us to reach out to people all across the...
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4 Ways to Nail Financial Translation
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4 Ways to Nail Financial Translation

With the global financial services market growing at a rapid pace, the need for financial translation and localization is more...
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How Professional Website Translation Can Boost Your Brand
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How Professional Website Translation Can Boost Your Brand

So, you own a website. Great, but is it accessible to international users? By “accessible”, we mean “localized”. The Covid-19...
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Why eCommerce Localization Matters
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Why eCommerce Localization Matters

By bringing consumers and vendors closer than ever, eCommerce is an intrinsic part of global business. According to Statista, online...
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3 Reasons to Say ‘Yes’ to Translation Outsourcing
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3 Reasons to Say ‘Yes’ to Translation Outsourcing

‘Should you outsource translation work or not?’ This is the Hamletian question every business owner asks themselves (perhaps even you)....
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Why Your Content Should Be Translation-Friendly
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Why Your Content Should Be Translation-Friendly

Is your content translation-friendly? Before you judge any translation, it may be worth playing a Jekyll-and-Hyde game. Yes, put yourself...
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Cyberpunk 2077 Localization Failure – Why the Russian Market Is Upset
Game Localization Translation

Cyberpunk 2077 Localization Failure – Why the Russian Market Is Upset

Cyberpunk 2077 was believed to be one of the most expected video games of 2020. Despite the fact that CD...
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