Content Marketing: Something You Could Learn from Hackers|
An image is worth more than a thousand words, they say. Then why do we need content? And what on earth is “content marketing”? You are under a constant siege of content.
The thought behind the content marketing afterthought
Hackers really know content marketing
No earlier than September 2021 did cybersecurity experts reveal the existence of a bunch of malicious Android apps they dubbed “the GriftHorse”. Research shows that this naughty Trojan horse targeting Android users has been roaming Google’s green pastures since November 2020. Google Play and third-party app stores did not detect a thing. The question is, “How was it possible?”
This is where these hackers really nailed it. What is the first thing you upload on the App stores along with the slick app? Content, content, and content. And this is where these hackers really excelled.
At first glance, the GriftHorse attack aka ClipBuddy, SnapLens Photo Translator (still on the App Store for some reason), Fingerprint, and Defender. My Chat Translator – you’d better save these names somewhere, so you know to avoid them – are the typical run-of-the-mill kind of mobile app.
But make no mistake, nothing is random with these apps. Not even their names, which may not be the wittiest of names, but they do say a lot about their target market. And if there’s something that the grift hackers knew was content marketing. They did their homework well enough to know who they should emulate.
So, what did they do? Took their competitors’ ideas and made them better. By imitating their competitors in voice and style, they managed to trap millions of ill-fated mobile users.
How did they stand out to them?
Geo-targeting did the trick
Using localization and content marketing for good
In an increasingly competitive market where most of the battles are fought and won online, you simply have no choice but to create content that captivates and inspires your users in a unique way. If you need help with that, we’ve got a few ideas.